A break from the wildlife postings for a little something different today. As some of you know, in my day job, I’m a creative director and writer for an advertising agency. One of my accounts is the National Park Service. I’ve been working on the account for the last four years. Everything my team and I have done was leading up to today — the 100 year anniversary of the National Park Service. Our goal was to redefine what a park can be for current and future generations of Americans. Parks aren’t just places of wild, physical beauty, they’re also places of historical significance, places of remembrance, of recreation and more. Below is just a small sample of the work we did, starting with video and print for the Park Service (you might recognize quite a few of my photos in the PSA), then the Park Foundation, and finally work for today’s Centennial celebration.
Thanks Rick. You can imagine how fortunate I felt when we landed this account. A nice break from the peanut butters, cold remedies and financial institutions that I otherwise write ads for. Not that there’s anything wrong with peanut butters, cold remedies and financial institutions.
great pic. we all like are parks, and places, here in calif. and other states as well, ( is pic. contest open to the public, to take pic. and mail to national gregiffrac photo, or is, just for the select few. ? ( me )
We have just returned from seeing some of these parks & until you do can not rrealize their splendor or importance in our history
Sean again you have brought this to many in you photos of America
Thank you, Sean, for honoring our National Parks in such creative and beautiful ways!
I have “found” my favorite park, Kennesaw Mountain National Battlefield Park, where I have been volunteering for many years as a Trail Ambassador. If you’re ever in the area, stop by and we’ll take you on a nice hike through the woods and the site of an important battle of the Civil War. Your videos are fantastic!
Thank you so much Sean for sharing this with us all the parks are an amazing part of my growing up and continuing to show it keeps it alive and well for next Generations I’m a huge fan of of Bryce and Zion so amazing The Narrows in Zion are one of my favorite hikes of all time keep up the great work thanks again
Sean, I love the merged side by side images. As a native Californian, I am partial to the images of the tall “saplings”!
What a treat it must be for you to mix pleasant work with your pleasant passion. You and your creative team have just placed the feather of a beautiful Bald Eagle in your collective caps. Wherever you hike on this big round world, you will be able to pull warm and satisfying memories of this NPS experience from your quiver. Take a bow. You deserve the many accolades coming your way!
Thank you for showing your fine work on the subject of the 100th Anniversary of Our Parks!! All your work is extremely creative and certainly brings a lot of energy and excitement to the subject matter!
Every single one of our National Parks is an extraordinary place, where even one visit to one park might change your life, your view of the world, or the drumbeat of your own inner sanctum.
Thanks for being a great steward of the National Park’s mission and message.
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Great work, Sean! It’s nice to know that the parks have such a terrific champion. Keep up the good work.
Thanks Rick. You can imagine how fortunate I felt when we landed this account. A nice break from the peanut butters, cold remedies and financial institutions that I otherwise write ads for. Not that there’s anything wrong with peanut butters, cold remedies and financial institutions.
Peanut butter remedies and cold
financial institutions , a snappy
casserole . Thanks for all.
Sean, nice work. It is great when you can combine your passion with your job. Best. Howard Sheridan (from your trip to Seal River)
Thanks Howard. No doubt. Now if I can only land the Nikon account.
great pic. we all like are parks, and places, here in calif. and other states as well, ( is pic. contest open to the public, to take pic. and mail to national gregiffrac photo, or is, just for the select few. ? ( me )
Thanks for sharing Sean.
Very impressive, creative, beautiful work!! Nicely done!!
Thanks Karen.
Awe inspiring, Sean, not only the parks themselves, but also your tremendously creative work. I am so proud of you!
Thanks Mom.
Fantastic work Sean. Congratulations to you and your team at Grey.
Appreciate it Clark.
We have just returned from seeing some of these parks & until you do can not rrealize their splendor or importance in our history
Sean again you have brought this to many in you photos of America
Very true Aunt Sue. Hope you had a great trip.
Absolutely stunning work done by you and your team, Sean! I particularly love the one of the Lincoln Memorial!
Thanks Rachel. The Lincoln Memorial/Redwoods is my favorite too.
I really like that one too.
Thank you, Sean, for honoring our National Parks in such creative and beautiful ways!
I have “found” my favorite park, Kennesaw Mountain National Battlefield Park, where I have been volunteering for many years as a Trail Ambassador. If you’re ever in the area, stop by and we’ll take you on a nice hike through the woods and the site of an important battle of the Civil War. Your videos are fantastic!
Thanks Debbie. I appreciate it.
Thank you so much Sean for sharing this with us all the parks are an amazing part of my growing up and continuing to show it keeps it alive and well for next Generations I’m a huge fan of of Bryce and Zion so amazing The Narrows in Zion are one of my favorite hikes of all time keep up the great work thanks again
Thanks Karen. We shot the Foundation “You Are the Parks” commercial in Zion. Beautiful place indeed.
Sean, I love the merged side by side images. As a native Californian, I am partial to the images of the tall “saplings”!
What a treat it must be for you to mix pleasant work with your pleasant passion. You and your creative team have just placed the feather of a beautiful Bald Eagle in your collective caps. Wherever you hike on this big round world, you will be able to pull warm and satisfying memories of this NPS experience from your quiver. Take a bow. You deserve the many accolades coming your way!
Thanks Sue. We’re all proud of the work we’ve been able to produce for the parks. I appreciate your words.
Dear Sean,
Thank you for showing your fine work on the subject of the 100th Anniversary of Our Parks!! All your work is extremely creative and certainly brings a lot of energy and excitement to the subject matter!
Every single one of our National Parks is an extraordinary place, where even one visit to one park might change your life, your view of the world, or the drumbeat of your own inner sanctum.
Thanks for being a great steward of the National Park’s mission and message.